Third Thursdays
The Marjen Guide to Operationalizing Interventional Glaucoma
Want to offer Interventional Glaucoma treatment, but don’t know where to start? Marjen free Third Thursdays offers a road map for practice administrators looking to implement IG.
This free monthly webinar series is led by Matt Jensen, a practice CEO with over 20 years of experience, whose expertise in systems and operations has helped practices across the country integrate new treatments and technologies and move their operations forward.
Third Thursdays will guide you through implementation of IG at each stage of the patient experience cycle, empowering you to lead your team to create a world-class experience for patients.
Develop a Strategy with Marjen
Filled with practical steps and tools, and rooted in real-world clinical experience, Third Thursdays will give you a blueprint for:
Best practices for OD outreach
How to talk about IG with your phone team
Info should you have prior to coming to consult
Preparing your technician team
And more
Your Questions—Answered.
Each free session includes a forum dedicated to your questions and challenges. Matt will provide practical support as you implement the proactive, patient-centered approach of IG at your practice.
Whether you have one location or span several states, Marjen’s Third Thursday Webinar series will move your practice forward with an actionable plan to operationalize IG.
The Most Valuable Hour of Your Week: 2025 Session Information
Session 1 - Operationalizing IG Before Your First Patient
March 20, 2025
During Session 1 of Third Thursdays, Marjen will help you create a seamless experience for your team, your OD network, and your patient customers. You’ll receive a roadmap for the first steps to prepare your practice to offer interventional glaucoma treatment, including actionable plans for:
Communicating with your OD network
What to have in place before your first IG patient walks through your doors.
The last half of the session will be a forum to answer your questions about implementation, communication, and training.
Session 2 - The Call: Best Practices For Your Phone Team
April 17, 2025
In Session 2 of Third Thursdays, Marjen tackles one of your most critical patient touchpoints - your phone team. These team members make the first impression when patients or referring providers call about IG treatments, making their role crucial to successful IG implementation. We'll dive into practical strategies for:
Creating simple, effective scripts your team can actually use
Preparing your phone staff to answer common questions and concerns
Creating smart scheduling protocols for IG patients
Ensuring consistent messaging about IG across your practice
As always, we'll spend the second half of the session answering your specific questions about phone team challenges and helping you solve real obstacles to IG implementation in your practice today.
Session 3 - Pre-Education That Empowers Patients and Provider
May 15, 2025
Description to come.
Session 4 - Greetings: Maximizing Your First Impression
June 19, 2025
Description to come.
Session 5 - Testing
July 17, 2025
Description to come.
Session 6 - Patient Consults
August 21, 2025
Description to come.